Why Getting Personal with Your Packaging is Important

The rise of the interactive era is starting to redefine the whole concept of business and marketing. From e-commerce to retail business, brands are taking personalization passionately. Marketing might have found businesses ways of targeting their customers, but the packaging is continuously helping them develop a relationship with their customers due to the up-close interaction they have with the audience.

So, what makes packaging personal? What makes personalization so important? And how can mere packaging influence sales? Let’s discover the answers together:

Personal Packaging: What Makes It Important

Personalized packaging gives the consumers an element to relate to. Take the “have a coke with…” campaign for instance; the company took personalization on another level by having consumer names printed right on the bottles. Now, who doesn’t want to have drinks with friends while holding bottles that are labelled with their names? As expected, the campaign did exceptionally well in boosting sales.

It is more about the feeling of closure that the customization gives than having one’s name or other elements on a packaging. Personalization in packaging opens a way for businesses to show their care for customers and gain their trust and loyalty.

Individualize Your Product Packaging:

Businesses must find a practical way of creating a connection with their audience. Allowing the customers to develop a deeper connection with your products is the best way of brand personality development. Coca-Cola has successfully developed a family-friendly image, in the east, that has always portrayed the brand as an essential part of the family gatherings and dinners. As a result, the effort has been successful far and wide. Thus it is important to find a connecting dot between your customers and products to build brand image and identity.

Target the Right Audience:

A different aspect of personalization is the one based on factors such as geographical locations, interests, cultures, and demographics. This is called niche-based personalization in the market and helps dive deeper into the customer’s buying patterns. The accomplishment of this task does not come around that easily, though. Thorough research is required to find the factors discussed and which one suits which audience best. Then these data are used to strategize an execution plan that can indulge the consumers’ emotions and generate a behavioural pattern. Currently, big corporates are not the only ones that are using strategies as such to attract customers. The latest advances in packaging technology, such as digital printing, etc., enable all businesses to produce packaging as desired.

Audience Involvement:

Another thing that brings out the curiosity of the customers is allowing them to customize and indulge in the process of their product finishing. This will show the audience how they can take control of their products and be a part of the shopping as well as making process. For instance, Infloria is a digital flower shop that allows customers to design their bouquets by drag and dropping the flowers of their choosing from 70 varieties; the company then delivers the bouquet as designed! The bottom line is, personalization may be the toughest part of your packaging or product designing, however, the fruits of this tree are as sweet as they come. With a little research and customer information, bring out the creative side of your business and connect with your customers like never before.