Glass products are challenging to package and deliver. Among these products, glass bottles and brewery drinks can be the most challenging, especially during the seasons of festivities when markets and stores are stocking and customers offer these drinks as gifts. If not safely packed, glass bottles can break causing loss and customer dissatisfaction. To protect your customers from potential injuries and your staff from the hassle of clean up, your packaging needs to properly encase your products. The type of packaging you choose for your bottle business can depend on many factors such as the type of business you run, the number of bottles you want to pack together, and how you wish to present these bottles.
We have prepared a quick read on securing your brewery products and which one suits your business best:
One of the most common types of bottle packaging also the simplest one is cardboard boxes that use pieces of cardboard to create separate compartments for each bottle. These pieces are good for dividing the bottles and also function as cushions that protect the bottles from clinking and probable cracks and breakage during transit to the stores and beyond. Large-scale bottle deliveries often use this type of packaging for transport since the packaging and protection are compact. They are mostly used for 6-12 bottle capacity packaging and are not limited to one bottle type; they can be used for beer bottles, wine bottles, and even jars. Although protective for frail glass bottles, they have lack presentability compared to the other types of packaging. Used widely in the retail industry, they can be identified through the branding on their packaging as most businesses do not let go of the slightest opportunity of marketing.
Do you sell fragile bottles of irregular shape? The best way to protect bottles of such kind can be through sleeve packaging which can efficiently cushion your bottles providing extra padding. Regardless of the shape and size of the bottles, these sleeves can stretch and fit perfectly on the product. This feat offers flexibility since it allows the use of a protective sleeve on any bottle kind. When used with cardboard boxes, this packaging offers protection for your products throughout the delivery process of your products. Last but not the least, the protective layer is made of paper instead of plastic, which is friendly for the environment and a good alternative for foam and bubble wrap.
Most beer brands choose bottle carriers to create sets of their beer bottles and some wine and brewery brands use them to create a gifting set of their different bottled drinks. The carrier has windows that allow the customers to have a peek at the products inside to know what they are about to buy. Its transport and carriage are made even easier with the handle of the box set which makes it perfect for retail shelves. Although efficient, they cannot provide enough protection during delivery and transport.
Products that are fragile such as your brewery bottles need extra protection during transit since their damage can cause substantial loss to your business and replacements may cost even more. With the given packaging solutions you can choose either a classy chic packaging for your bottles or packaging that protects well, all depending on the brand image that you want to portray.