Tips on Building Your Brand Community

In the rising popularity of internet platforms, everyone has heard of brand communities. It has been a slow-rising idea that most brands are adopting thanks to its tremendous help in developing customer commitment. With the market competition growing tougher by the day, brand communities have become an excellently affordable alternative to paid advertisements. Creating regular customers out of potential ones is a focused mission of brand communities. Customers that join the community are most likely to not only pay regular visits to your online shop, but buy more, and share more of your store with their connections. Brand communities commit customers to your brand and also bring in more buyers.

However, building a community is not an overnight construction. Here is our guide on building your brand community and how to promote audience indulgence:

Building Your Brand Community in 3 Steps:

There are three key steps involved in creating your brand community:

• Join: Getting customers to commit to being a part of your brand community is the very first task in line. This step is as simple as the customers signing up with your online shop. This step brings the customer closer to your brand and works as a stepping stone for the other stages. Joining customers may not show indulgence spontaneously, however, they will engage gradually.
• Engage: When you fail to engagecustomers, there is a good chance they will leave for a competing brand. Keeping customers engaged after they sign up for your store is very important. Social media, product reviews, and purchase encouragement are all good ways of keeping the customers in your circle.
• Share: There is a reason why brand community is better than paid ads; when you know customers are satisfied with your services and products, it is time to encourage them into sharing your brand with their social media circles and those outside as well.

As to boost your brand community, follow the given tips:

Avail Exclusive Content:

One gesture that the customers appreciate more than anything, is getting more than just what they ordered or paid for. Exceeding your customers’ expectations makes differentiation from your competitors easy and your brand recognizable. There are approaches such as video tutorials, informative content, and blogs, etc.

Content such as mentioned before, are the key elements in compelling audience return to your store frequently and helps them get to know your brand better.

Customer Tiers and Achievements:

It is a common trait of all to want to accomplish and achieve a certain goal. By introducing customer tier systems such as bronze, silver, gold, and diamond or VIP customers, you can encourage customers to compete and reach these goals. This system is quite similar to the ones offered by large companies and brands that have amassed customers.

Introducing achievement levels will conceptualize the increase in customer value and will keep the customers in touch with your brand for a longer-term.

Reward Systems:

Achievements are meaningful when they are rewarding in some way. For instance, some companies offer rewards in the shape of discounts for customers that invite their friends to the shop and successfully sign them up. These rewards can be handed out for actions like sharing your brand on social media accounts, inviting friends through promo codes, or rewarding customers per purchase.

Customer involvement is crucial for the sustenance of your brand community. It is a platform that the customers not only get to know your business but also other similar buyers. Through interaction, the customers are encouraged to pay frequent visits to your store and make regular purchases.