How Packaging Inserts Can Help You Retain Customers?

Do you know? why it is advised to do every possible thing to retain customers? 

Retaining customers are always beneficial and cheaper for the business than acquiring a new one. That is why it is very important to earn the trust and loyalty of the customers. Potential customers lead to massive sales and increase the growth of the business.

The most important way to excite the customers and help to retain them is by adding packaging extras in the boxes. Customers always love the extra effort done by the brand to make them feel special. Packaging inserts could be anything besides the original product such as stickers, tags, coupons, cards, gifts, etc. Packaging extras could be cost-effective and helps in building a strong and healthy relationship between the brand and the customers.

You can never underestimate the power of the packaging extras, as it helps in retaining and gaining the trust and loyalty of potential customers. Here we are going to discuss, how these packaging extras will be of great benefit to boost the image of the brand and retain potential customers.

1. Discount Offers for The Customers

The most important and popular type of packaging extra is to offer a discount to the customers. This can be done through emails but the effective way to encourage the customers to buy more is through the discount card placed in the packaging. You can print discount information on your business card with your logo on it, to make the customers think that this offer is authentic and genuine. You can also excite them by giving two discount business cards, one for them and one for their friend. You can print the discount information like free delivery on the next order, or 35% off.

2. Sample Product

Free sample products also add value to the packaging boxes. Not only that, but it is also an effective way to promote other products. These packaging inserts can do the double task; first, to retain the customers and earn the customers’ trust, and second, to introduce the products to customers that they might don’t know about.

This tactic of testing free sample products is commonly used in online businesses and retail stores. If they like your sample product, they will not go to other brands and only buy from your brand. This is a great way to boost your sales.

3. Free Gifts

Similar to sample products, free small gifts in the packaging boxes could be the best way to retain customers. Additional gifts are a great surprise for the customers as they are delighted by receiving the gifts. The strategy will help you to win the customer’s loyalty instantly.

4. Personalized Thank-You Cards

The simplest, best, and least expensive packaging insert is a hand-written or personalized thank you note. This simple gesture puts a great impact on the customers and earns their trust and loyalty. This note makes the customers think that this brand takes care of the customers nicely.

5. Product Review Request Cards

Many businesses around the world are using product review card inserts in the packaging, as it is the most successful and popular tactic to retain consumers. Asking about the customers’ experience is the most powerful way to engage the customers with the brand. This is how customers trust your brand, as they get comfortable by giving the true experience of the product. This also gives customers the idea that their experience with the product, does matter to the brand.

Final Thoughts

Always take advantage of these simplest yet most effective packaging inserts to earn the loyalty of the customers.  Retention of the customers is very important for the growth of the brand and profits. Custom packaging inserts also satisfy the customers and boost sales. Happy customers are a free source of marketing, as they spread positive and good words about your brand.