How is window display patching a new way to enhance sales?

Just like the window in our homes connect us to the outside world. The clear window on your packaging box will establish a connection with your company’s product and a potential customer. When a window is patched on a box, it will trigger curiosity about the appearance of the product and allow your buyers to see the products in their final form before unpacking them.

As a result, your brand’s validity and trust grow, paving the way for a more engaging customer experience. This also permits designers to add a whole new creative level to packaging, giving it a market edge. These look-in windows are an incredible strategy to showcase the top quality and artistry of higher-end luxury goods.

One of the many decisions you’ll have to make as you select how to display your product to customers is whether or not to use window box patching in your retail packaging. This highly depends on the characteristics of your product. Window-patched boxes have been very popular in the packaging of food products, toys, and even cosmetics.

Patching materials:

Different materials can be used for windowing on a package. Two main materials are polyvinyl chloride (PVC) and polyethylene terephthalate (PET).

A PET film may be the best solution for you if you own a bakery and want to pack your cakes and pastries without spoiling the frosting on top. PET films are extremely durable and tamper-proof. The product’s resilience to daily wear and tear is greatly enhanced by these films. It is a popular option for companies looking to sell their products to the general public. It is commonly used to make flexible windows that are soft, eco-friendly, and an affordable packaging option.

However,

A PVC film window can be used for products that are sensitive to sunlight and require UV protection. This type of film created a durable barrier against surface damage. The downside of this type of filming is its degradation when overexposed to UV light which gives off a bad smell, making it unsuitable for packaging of food items. This is also a less-sustainable option as compared to PET and is used to make rigid windows which is hard and extremely protective.

Certain other materials are also used for windowing such as glassine, polyolefin, and lamination.

Choosing the right window for showcasing:

1. Window packaging gives your product a sense of clarity and protects it from any kind of external damage. So, to achieve the right level of strength and sturdiness, you should choose the right material according to your product’s requirements.
2. A brand needs to choose the right dimensions of the window, depending on the size of the product and the amount of transparency you want to give to your customers.
3. If your product is sensitive to heat and exposure to it can cause degradation of taste and quality of your product, your window should be resistant to these factors.

Custom window packaging is a great option to choose from if you are looking to enhance your first impression on the customers. Kolaxo Packaging USA custom packaging provides the packaging with is the right fit for your brand. With a wide range of designs, styles, and materials, you can make your products shine on the shelves.