How Custom Packaging Boxes Enhance Your Multichannel Sales Strategy?

Ever wonder why there is an emerging need of enhancing your multichannel sales strategy?

Nowadays, it is really hard to find customers who are only using one channel for online purchases. Customers always evolve with time and due to emerging trends, consumers are preferring multichannel for online shopping. According to a survey, 73% of consumers purchase online through multichannel.

For online businesses, brands need to increase their visibility to get more online sales. Customers compare brands’ image, products, and quality to ensure what they are ordering is worth it and not a waste of time and money. They also compare the price of the products. Many consumers now go to check the ratings and reviews of the customers before they buy it.

Now the main question that arises is how you can enhance the visibility of your brand and make your products and brand stand out.

Custom packaging boxes increase your brand visibility, awareness, and customer retention by enhancing your multichannel sales strategy. When you deliver your amazing products in great, enticing custom packaging boxes, it will excite the customers and they will purchase more. Selling multiple channels enhances charisma and gives exposure to your products online.

Always ensure that you are investing your time in customizing perfect packaging boxes as they enhance your multichannel sales strategy. Read on to build a strong multichannel sales strategy.

1. Support Branding

By customizing great and perfect custom-printed packaging, you can support and build strong branding. If your custom box packaging is appealing and complements your products, customers will always buy it regardless of where you are selling your products. Is it online, offline, retail stores, social media sites, websites, etc.?

According to a recent report, 30 % of consumers make their buying decision by looking at the custom packaging boxes of the products. Always use uniform and innovative custom-printed boxes with the same quality on every platform to earn the trust of the customers.

Custom wholesale packaging boxes allow you to use unlimited customization options to make a dream box for your customers. You can use your brand logo, vibrant colors, trademark designs, and powerful illustrations so that your brand becomes the center of attention, as it is great for your multichannel sales strategy. Moreover, it will give your brand a unique identity and make your brand stand out among your competitors.

2. Influential Marketing Content

A multichannel sales strategy combined with outstanding custom packaging boxes gives your products an unparalleled presentation. This is very significant for marketing. Customers often share their unboxing experience on social media platforms which will be a great source of attracting new customers.

A survey shows that over 41 million unboxing videos are on YouTube, and 72 % of customers go to search more about the product after watching these unboxing videos. Bold custom packaging stays in the mind of the consumers and this increases the chance of more sales and profits.

3. Communicate with Your Consumers

Through multichannel you can communicate with your consumers by presenting creative custom packaging boxes on various social media platforms and other channels. You can direct your customers by adding all details of your Facebook, Snapchat, Instagram, etc.

Customized packaging allows you to tell an engaging brand story. Moreover, you can use the elements that make your brand different from your competitors such as unique style, bold colors, innovative images, catchy slogans, etc.

4. Personalized Custom Boxes

Always go the extra to give a warm feeling to your customers, add thank you notes, gifts, coupons, discount cards, etc. to make your consumers feel special. Through your innovative custom packaging boxes, you transport your brand’s positive image to your customer’s doorsteps. While opening your box, customers should feel personal touch and a strong feeling of care. Strong and healthy relationships between brands and customers generate more revenue and profit.

Final Thoughts

Combining custom packaging boxes with your multichannel sales strategy has so many benefits for your brand such as delivering a cohesive brand experience, building healthy relationships with customers, enhancing brand visibility, and opportunities for viral marketing.

Contact Kolaxo Packaging USA for getting perfect custom-printed wholesale packaging boxes that will enhance your multichannel sales strategy and follow us for more fantastic packaging tips and tricks.