Debossing and embossing are two outstanding finishing techniques that enhance the beauty of custom packaging boxes. But how are they different, and which one should you select for your custom boxes?
In this blog, we are going to discuss everything you need to know about debossing and embossing including the pros and cons of these techniques and what technique is great and suitable for your custom packaging boxes. Let’s get started.
A finishing technique in which text, image, or any design of the packaging box is pressed inside the surface of the packaging material is known as debossed packaging. This technique is used for making some areas of the box prominent on the materials like cardboard, paper, and others. Debossing can also create 3D textures on the surface of custom packaging boxes.
In this process, a steel die is used on which image or design is engraved that we want to debossed on the custom packaging boxes. When the desired image or text is engraved successfully, the next step is to press the die into the surface of the packaging material. It will create an amazing debossing impression on the packaging boxes to enhance their aesthetic appearance. It also gives a unique experience to the customers.
A type of packaging on which some features or some areas are slightly raised to make it more visible and attractive to the customers is known as embossed packaging. This finishing technique is used to add value, interest, and texture to plain custom packaging boxes. Embossing is frequently used on premium or luxury products. It also enhances the authenticity of your brand and products.
Embossing can be done by pressing the packaging material with the desired image, text, or design to slightly raised the surface. Embossed packaging can be done by using different methods such as heat embossing, foil stamping, and die-cutting. You can choose the method according to your product requirement and the packaging material you are using. Embossed packaging gives a touch of sophistication and elegance to your products.
The top advantage of embossing is; it gives a luxury touch to your custom boxes. If You are selling delicate and luxury products like cosmetics, skincare products, expensive jewelry, etc. then you should invest in embossed packaging. Customers always notice embossing, feel luxurious, and appreciate it.
Adding texture and value to your packaging design is another amazing benefit of embossed packaging. This helps you in making your product stand out and boost the visibility of your products in retail stores and retail shelves. The embossing texture is also great for conveying brand messages to customers and helps in building a healthy relationship between consumers and the brand.
One potential disadvantage of embossed packaging is it cost you much more than other standard packaging boxes. Embossing is a complex and time-consuming process. If your budget is not much, you should not choose embossing as an option for your packaging boxes.
Another con of embossed packaging is that embossing text can be difficult to read, especially if they are small or not done properly. So, always keep your embossed design or text as simple as you could to improve the readability and visibility of the custom packaging boxes. Otherwise, your investment in embossing is just a waste of money.
There are so many benefits of debossing packaging boxes as it gives a unique appearance that stays in the mind of the customers. It also enhances the product perceived value by creating an aesthetic appearance. In this technique, customers are not only attracted but also feel every single letter and perceive that you care for them.
With so many pros, also come a few cons as well. Debossed packaging needs an extra budget as it is not a printing process. Another con of debossing is it might not deboss well on the thin packaging material. This process also requires special care and high-level craftsmanship.
Moreover, if debossing is too deep, it can be difficult to read and put a bad impression on the consumers. The small font of the text also creates a mess and customers will be unable to recognize your brand.
Now that you understand well the differences, pros, cons, and making process of debossing and embossing, decide what packaging boxes are right for your products. If you are still in confusion, contact Kolaxo Packaging USA for assistance. We are happy to help you in making the right decision for custom packaging boxes for your products. We offer you top-notch embossed and debossed custom packaging boxes.