Eyeshadows are one of the luxury cosmetic items that are used widely. Since most of the makeup items are fragile so cosmetic packaging holds utmost importance. Also, cosmetic packaging demands alluring packaging with captivating designs to grab customers’ attention.
To get a competitive advantage, various cosmetic brands are using fascinating custom-printed eyeshadow palette boxes.
So, if you want to get a competitive advantage and make eyeshadow packaging stand out, it is essential to come up with captivating, unique, and latest packaging designs/ themes.
In this blog post, we are going to share with you 7 secret ways that can help you make your eyeshadow palette packaging enticing! Read on!
Colorful and attractive images play an important role in the cosmetic industry and help you get customer’s attention swiftly. You can give your customers a glimpse of eyeshadow products before they even open the box.
In addition, you can print eyeshadow photography on product packaging to surprise your customers. You can find various eyeshadow options at affordable prices. So, there are various options to make eyeshadow packaging visually appealing.
In this modern era, you cannot captivate customer’s attention with ordinary packaging so ensure that you follow the latest cosmetic packaging trends.
While following the latest trends, make sure not to copy and paste the same packaging design or theme as you have to come up with some uniqueness to make eyeshadow packaging stand out.
Explore the cosmetic industry on your own and find out what type of packaging customers want and which strategies can be used to come up with trendy eyeshadow packaging.
With striking printing, you can make your eyeshadow box packaging charming and fascinating. Printing not only enhances overall aesthetic appeal but also enhances the packaging design. For eyeshadow palette box packaging, you can use two famous printing methods i.e., CMYK and Pantone.
CMYK comes with less accuracy whereas Pantone colors come with a wide variety of options to choose from with accuracy. So using Pantone colors would be one of the best options for your eyeshadow packaging. Also, for enhanced color matching, Pantone is the best option.
Laminations or finishes are as important as printing itself. Without adding lamination or finishes onto eyeshadow packaging, you cannot give your packaging a personal touch and glamorous look. You can go for various types of finishes like glossy, UV, matte, and holographic.
These lamination finishes are water-resistant and solvent-free so you can easily protect your eyeshadow packaging from external damage. In addition, by doing so, you can retain original quality and increase the overall life of eyeshadow packaging boxes.
Brand identity is one of the essential components for your brand growth and success, however, this must be communicated properly. You can clear your brand identity by adding a brand logo, name, and tagline. With a clear brand identity, you can advertise your brand and convey effective communication.
In addition, typography and visuals matter a lot so ensure that you use stylish fonts and designs. Also, the brand information must be innovative which helps you establish a stronger brand identity and boost brand image.
As you know cosmetic items especially eyeshadow palettes are fragile and delicate so there are chances that they may even get damaged. In this way, you should use sturdy boxes for optimal protection and avoid eyeshadow items from any damage.
You can go for sturdy packaging materials like cardboard and corrugated as these boxes are durable and effective for delicate items. By doing so, you not only captivate customers’ attention but also there are chances that they make repeat purchases from your brand.
While going for several other customization options to make packaging stand out and leave a lasting impression, you can also target eco-conscious customers by promoting sustainability through eyeshadow palette packaging.
To promote sustainability, you can use eco-friendly packaging materials like cardboard and corrugated that not only promote sustainability but are durable. With this, it might be possible that you get a competitive advantage over those competitors who are not using eco-friendly packaging materials.
From Kolaxo Packaging, you can get eyeshadow palette boxes at affordable prices with unlimited customization and finishing options. We offer everything that you may need for your cosmetic brand packaging needs with free design assistance.
Contact us right now to get a quote and be ready to make your eyeshadow packaging enticing, unique, and attractive to stay ahead of the competition.