How to Create an Effective Brand Story Through Unique Packaging Shapes and Materials?

Stretch your customers’ imagination and motivate them through your brand story. You can tell a more cohesive narrative of your brand that invokes the right emotions in your customers by using innovative shapes and materials for your product packaging. For instance, if your brand claims to be environmentally conscious and provide sustainable products to customers, you can use custom Kraft window boxes that are recyclable and biodegradable.

Let’s get into the details of how you can create an effective brand story through unique packaging shapes and materials for your business. 

Shapes & Styles of Boxes 

Window Boxes 

Brands use custom window boxes for their product packaging when they try to provide more transparency to their product. It also builds a perception in the mind of the customers that your brand is more fair in presenting its product when buyers interact with the product through the window to make a purchase decision. 

Gable Boxes 

Gable boxes are most of the time used by food and apparel brands. If convenience to customers is the fundamental part of your brand message, using the gable boxes is the perfect choice for you. These boxes have handles that make it easy for the customers to carry the product without any issues. 

Sleeve Boxes 

Custom sleeve boxes are a packaging style for the brand that claims to provide luxury, convenience, and safety as its core values. These boxes are the source of convenience for the products that open and close more frequently. Sleeve boxes are usually employed as packaging boxes for watches, ties, jewelry, bakery goods, etc. 

Dispenser Boxes 

Custom dispenser boxes are the right choice for the stack arrangement of your products. They are usually placed at the point of purchase so your product can get more attention for promotion and marketing purposes. These boxes are used for the packaging of products like medicine, chocolates, etc. 

Material of Boxes 

Rigid Boxes 

Rigid boxes are used for luxury products such as electronics, perfumes, watches, etc. You can customize these boxes to any size, shape, and design. Brands employ these boxes with add-on options to make them more aesthetically appealing for the customers. 

Corrugated Boxes 

Corrugated boxes are highly durable and recyclable materials used for packaging purposes. Most of the subscription boxes and material boxes are manufactured by using these boxes. If you require more protection for your product packaging, use foam inserts inside these boxes. 

Kraft Boxes 

Kraft is the best alternative to plastic packaging because of its strength, and durability. It also requires less chemical treatment as compared to standard paper.  Many famous brands like Adidas, Samsung, Nike, etc. use non-toxic and eco-friendly packaging for delivering their products. 

Cardboard Boxes 

The strength of these boxes resembles the Kraft boxes but the only difference is the additional processing of cardboard to attain its signature white color. It’s a widely used packaging material that provides easy branding by printing logos, specific color schemes, and artwork. 

Conclusion 

The brand story provides peculiar features to your business that help to invoke certain emotions in your customers. These features could be convenience, transparency, trust, etc. which can be exhibited by using innovative shapes and specific packaging materials.

For instance, you can use custom Kraft gable boxes for your bakery products to exhibit that your brand cares about convenience and environmental safety.