Top Packaging Trends & Innovation in 2023

The functioning of the packaging industry is changing with the new demands in products, materials, and design. Progress in technology, climate crisis, and inflation impact the industry by altering the way it used to work. The new trends in product packaging also play a vital role in creating a specific perception of customers about your product and brand. So, it is important to be aware of new trends and innovations in packaging that prepared you to deal with the upcoming challenges in the retail market. 

Read on to learn about the top packaging trends & innovations for 2023 so you could transform your product packaging and stay ahead of your competitors. 

Biodegradable Packaging 

Biodegradable packaging is environment-friendly because it breaks down naturally into nontoxic components in the soil. It’s the trendiest packaging as it has the potential to reduce overall waste without compromising performance.  The best biodegradable packaging used in the market is custom Kraft boxes and corrugated boxes. These materials are highly durable and recyclable while showing the brand’s commitment to sustainability. 

Digital Printing 

In the case of the analog printing technique, you need time for color matching before starting the production. However, digital printing does not require such time which enables the process to reduce the turnover time surprisingly low. It also produces packaging boxes with distinctive finishes and textures. With digital printing, you can also manufacture small batches that make it more significant for small businesses and startups. 

Packaging Automation 

Packaging automation has incredible potential in the industry. It increases precision and efficiency while reducing labor costs. Many packaging companies are using this technology for various processes, such as establishing a vision system to detect packaging faults. These packaging companies are ideal for getting bulk orders because they will maintain the exact size, shape, and design throughout the packaging batch. 

Active Packaging 

For the packaging of perishable products, such as food and pharmaceutical products, active packaging is used. It is made of special materials that are capable of absorbing oxygen and moisture. So, the product remains safe from the material growth inside the packaging which means your food and medicine can stay longer on the shelf. 

Custom Packaging 

Most of the brands use custom packaging boxes for presenting their product in the market. These boxes are incredible for providing an unforgettable first impression to the customer because of their eye-catching designs and distinctive shapes. Businesses employ custom packaging to establish their identity by printing their logo, using different color schemes, materials, and finishing options. It’s the versatility of customer packaging boxes that is the main reason for their usage in different industries. 

Edible Packaging 

Edible packaging makes its way into the packaging industry because companies are more concerned about reducing their impact on the environment. The most common materials that are used for edible packaging include paper, fruit leather, and PLA (Polylactic acid).  

Nanotechnology 

Nanotechnology is a relatively new merging technique in the packaging industry. As there are some products that must be protected against moisture content in the air such as food and electronics. In this case, nanoparticles are used to manufacture packaging that makes the packaigng impermissible for water to reach the products. 

Conclusion

The packaging industry evolves because of extraordinary demands and the arrival of new technology such as nanotechnology, packaging automation, biodegradable packaging, etc. This sort of packaging addresses the different needs of the customers. For instance, biodegradable packaging is a great option for a brand that is committed to providing sustainable solutions in the market. It’s important to be aware of these trends so you could get the best packaging for your product.