12 of the Coolest & Most Creative Retail Packaging Designs You Will Ever See

Design is the key element for any retail packaging box. It can attract the attention of potential customers to your product. Additionally, it makes your product prominent on the retail shelf and helps to dominate your competitors. You need to be careful about selecting the design for your retail boxes because they can make or break your business. Here are the twelve coolest and most creative designs you could choose for your product’s packaging.

1. Minimalist Design

Minimalism is the simplest design. It means retaining the most important design elements on your retail boxes while removing the unnecessary ones.  You can maintain the aesthetic look of your packaging boxes with the minimum number of elements, shapes, and fonts. It is also cost-effective because fewer colors are required to produce that design during the printing process.

2. Elaborative Design

Elaborative design for retail boxes is the opposite of minimalist design. In this packaging design option, you come up with ideas that contain all the details about your product. You don’t hesitate to use all the necessary colors, fonts, and elements. It makes your retail packaging boxes look aesthetically appealing but its printing is more expensive.

3. Futuristic Design

These are very modern designs for retail packaging which can be produced by using strong colors, suggesting motion and long dynamic lines in unique fonts. You can also combine unique shapes with the design to prominent your custom retail boxes.

4. Tactile Texture Design

Tactile texture produces specific surfaces like smooth, hard, and rough. This can be achieved in your retail boxes with embossing, debossing, and foil printing with a silver or golden touch.  It’s a great marketing tool because it will make your customers think about the type of surface your custom retail boxes have.

 5. Wrap-Around Patterns

Wrap Around patterns are the lines that are eye-catching and wide. These are the visual elements that induce the desire for freedom in your customers. The unusual pattern makes your customer do something that is not the norm in society.  The entire pattern wraps around your retail boxes so only the front look is not enough to grasp the whole idea about the design until you go along the box to see it.

6. Typographic Scrawl

Typographic scrawls are a special type of font that gives a sense of handwriting and personalization. It appears aesthetically appealing on retail boxes because, in all the perfectly used typography by your competitors, the simple handwritten font will stand out and grab the attention of customers. 

7. Mascot variations

Brands are now more likely to design mascot variations for their packaging according to the type of product. Color scheme, flavors, and other properties. The appearance of a mascot is more likely to represent how strong and creative any brand is. 

8. Ecstatic Colors

Ecstatic color designs have bright and bold colors in retail boxes. They are useful for bringing the variation in tone of the brand regarding any occasion and trend by using bright and saturated hues. 

9. Cartoon Charm

Adding comic cartoon characters to your packaging design is a great way to grab the attention of your customers because Your customers are already familiar with the cartoon comic characters. You can bring any modification in their clothes to resonate with your brand identity. 

10. Product Visuals with a Creative Twist

You can use this design to give an idea about what is inside the retail packaging. They are combined with geometric shapes, other design elements, catchy fonts, and colors. 

11.  Sticker Book Aesthetic

Brands use certain stickers and book aesthetics to customize their packaging without going into the printing process for the whole packaging. It induces the feeling of freshness and certain emotions because customers are somehow connected with the use of stickers from childhood. 

12. 70’s Vintage

70’s Vintage is a type of design that brands use for giving a classy look to their retail packaging without looking outdated. It is so simple to just show the imagery of the 70s with the appearance of characters and relate them with your brand colors. 

Final Thoughts

Design must be refined enough that drives the customer’s decision to put your product in their shopping cart. That will happen only if you successfully develop their positive perception of your product. It can be achieved by using all the design elements, colors, and typography strategically according to the identity and tone of your brand.