How custom packaging can uplift an e-commerce business?

Any brand’s marketing plan, especially an e-commerce brand, can benefit greatly from custom packaging. Many brands employ unique packaging to improve their product’s impression and make it more valuable to customers.

Custom packaging can be quite beneficial to a new business that is launching an online store because it helps to distinguish the brand and increase sales. This will not only develop trustworthiness, but also a long-term relationship between the brand and the customer.

People in today’s digital environment express themselves and their feelings through any post or article on social media sites. The more “shareable” and “unique” your content is, the more appealing it is to online customers. Custom packaging is appealing since it is accessible for products of many shapes and sizes at a reasonable price.

When a custom printed box is utilized to package products that are featured in any online video, it naturally attracts customers because your products are displayed in something creative and unexpected.

Here are some key points to consider when it comes to how custom packaging might help an e-commerce business:

Makes your social media presence memorable:

Around 5% of all followers browse the stories and posts to find additional fascinating posts after viewing an interesting article or post. Unboxing videos are very popular these days. It’s a terrific mix of suspense and mystery that keeps the viewer engaged. You want to establish the tone and take things to the next level.

Unboxing or unveiling videos were viewed 1.1 billion times on YouTube in 2015, according to a survey. With time, everyone is becoming more conscious of their surroundings and wishing to spend their time on social media in a more mindful manner. If your goods aren’t eye-catching enough to attract the viewer’s attention in this case, they’ll go somewhere else to buy them.

Unboxing videos in which the packaging to be revealed is custom printed packaging adds to the appeal and increases sales. If the product packaging is appealing, 73 percent of consumers would share their online purchases with their followers.

Enhance Brand’s Awareness:

Consider how packaging, in general, might help to raise brand awareness and encourage consumer loyalty. When a brand’s packaging goes above and beyond, it shows that consumers are committed to it. You can try a range of different ideas and then choose the one that works best for you.

E-commerce retailers should be prepared to use unique packaging to increase brand awareness. From custom printed boxes to custom sleeves, and careful design features like ribbon handles, gold foil stamping, and textured embossing and debossing, customers will know that your organization is concerned about their experience.

Custom printed boxes serve as a brand’s distinct identity and aid in raising awareness of the company’s principles. This also helps to keep client loyalty because employing bespoke packaging makes it more difficult to deceive customers.

Professionalism Inspiring Trust:

When products are exhibited online, the images that serve as the product’s identity are the only way to display the company’s identity. When it comes to running an online business, effective custom packaging can help you make a strong first impression and persuade clients to buy from you.

Your package is similar to a face that represents the entire body; if you don’t make the face representable and appealing, it will be perceived as negligent. When customers see that a company invests in high-quality bespoke packaging, they’re more inclined to believe that the company also invests in high-quality items. This encourages people to return to your brand in the future.

Stand Out Among Competition:

People will be intrigued when they watch their delivery worker handling a unique box like yours. They’ll inquire about your packaging, which might be beneficial.

You know your product is fantastic, but the majority of big e-commerce platforms are crammed with sellers selling comparable items. With creative bespoke packaging, you can stand out from the crowd, provide the finest customer experience, and encourage more sales.

It pays to include photographs of your packaging on your listing when a buyer is perusing a busy online marketplace. Showcase your brand’s distinct style with high-resolution photos of your packaging, creative designs, or shots of products nestled in the boxes. Customers will be captivated by your content and will consider purchasing from you to sample your products. Custom packaging provides a multitude of ultimate competitive benefits in this approach.

Good Protection:

The fact that specialized e-commerce boxes can also give considerably better protection is something that many clients overlook. The explanation for this is simple: when a product has a unique shape, it is much more difficult to safeguard it than usual. This is where custom e-commerce packaging can come in handy.

You can have a tailored fit, the product will not be damaged, and you can add as much padding as you like with the help of custom packing. It’s simply a more professional approach to packaging a product and delivering a professional experience to buyers.

Creating custom e-Commerce boxes is one of the most effective ways to increase your brand’s visibility and demonstrate the value you can bring to your clients. Because you’re gaining the attention of more and more leads and customers, the return on investment may be favorable.

The eye-catching e-Commerce packaging from Kolaxo Packaging generates positive word-of-mouth from existing customers. Don’t be hesitant to build a strong relationship with your customer base.