4 Top Food Packaging Trends to Look Out for in 2022

Food is one thing that stays on the favorite chart forever. Make your food a favorite of the masses by using custom food packaging that protects and presents your food properly.

Many food packaging ideas have been circulating in the market but the one that remains an all-time favorite currently is custom food packaging. Renowned food brands use custom food packaging to represent a unique brand image.

With food packaging makes your products stand out in this monotone world. Now your brand can use custom food packaging that is ravishing and portrays a very catchy image of your food brand.

Read our blog and discover how custom food packaging puts a solid impact on the market in 2022;

1. Sustainable Packaging:

Sustainable packaging is very popular as Earth has been under the pressure of a drastic wave of global warming. Every little effort can be very helpful to minimize the effect on the environment.

One of these small steps is using sustainable custom packaging. Brands can easily inquire from the packaging supplier whether they offer sustainable packaging options or not. As far as Kolaxo Packaging is concerned, our major chunk of custom food packaging boxes is sustainable.

These custom food packaging boxes are made with materials like kraft and cardboard which gives the same strength to your packaging but costs comparatively less and has a positive impact on the environment.

Custom packaging boxes that are sustainable help reduce the carbon footprint and help brands take a step forward in spreading goodness in the environment. This durable and sustainable custom food packaging reduces excess packaging weight and ensures customer’s experience is top-notch.

2. Smart Packaging:

Smart packaging may sound a little icky but believe us it’s a great thing as it combines marketing with safety. Custom food packaging is highly customizable and allows brands to add all types of additions to their custom boxes.

Using innovative ways to revamp your product packaging is a great way to attract a larger audience of the current age. Elements like the addition of a QR code, website link, and social media handles allow customers to interact with your product packaging.

This makes it very easy for consumers to remember your food items as the product packaging was a new and interesting experience as compared to others. A QR code that takes the user directly to the company’s website or shows a list of product-related information helps the packaging to be minimalistic yet trendy.

This way brands can elevate their packaging using custom food packaging that is smart and top-notch.

3. Personalized Packaging:

What makes custom packaging so catchy? It’s the idea of having something solely for one’s self. Any brand can customize its boxes according to its brand’s requirements.

Setting up a specific personal touch to your packaging is amazing for your brand as it makes your customers feel amazing. These custom food packaging boxes not only improve the brand’s image in the market but also helps to generate trustworthiness in your packaging.

Many high-profile food brands like In-and-out, KFC, Taco bell, McDonald and Coca-Cola have used personalized packaging to portray their brand image effectively. These products make having your food item an interesting experience. A personalized Coca-Cola can have uplifted the revenue of the company by up to 15%. This is an example of how customers like a unique experience and this also helps the brand gain customer loyalty.

4. Transparent Packaging:

Another trendy aspect of using custom food packaging is the use of transparent windows in the packaging box. We all know how much food presentation makes a person want to dive right into the food product.

This is very important that your food item is visible enough to create curiosity in your consumers. This makes the customers desire more and uplifts your brand’s sales. Moreover, a custom glance in the window in your food packaging is also very important in generating the brand’s reputation as now customers can see what they are paying for.

This makes the product revealing without even letting to buy your food products. Custom food packaging with window eliminated the element of guesswork and help create a strong relationship with your consumers.

Wrapping up these interesting food packaging trends, we must say that custom packaging allows brands to experiment with their creativity in many ways. Now you can also opt for amazing custom-printed boxes that help the brand stand out from the competition and make a distinct brand image.