6 Packaging Mistakes Killing Your Brand (& How to Fix Them)

Product packaging is the first thing that customers see when they want to buy any product. You have the chance to increase your brand sales and make a lasting impression with custom-printed packaging. Packaging mistakes usually happen and can be overcome by fixing them timely.

Is it difficult for you to build a brand identity and retain customers? Maybe you are making mistakes in packaging design that waste your marketing efforts. So, in this way, we are going to share with you 6 packaging mistakes and also mention ways how to fix them. Read on!

1. Generic Packaging:

Not only generic packaging is boring and unappealing but also, it’s difficult for you to differentiate your brand from others. When you don’t come up with the latest packaging designs and ideas, how can you differentiate your brand from others? Generic packaging is all about using simple, boring, and outdated packaging designs.

How to Fix!

Go for the latest packaging designs, labels, and other branding elements that reflect your brand identity. Attractive packaging is not only about attractive designs but also eye-catching slogans, taglines, branding, and storytelling messages.

2. Typographical Errors:

Typographical errors are one of the most common packaging mistakes that most brands are making nowadays. It’s a simple mistake but creates an impression of unprofessionalism, ignorance, and lack of knowledge. What happens if you want to represent your brand professionally but commit a small typographical mistake?

How to Fix!

Precise and clear communication is highly valuable. While designing your brand packaging, make sure that you don’t commit any typography mistakes. Double-check the packaging design and typography that you wrote on your product packaging.

3. Incorrect Box Size:

You should go for a box size that best fits the inside product without confusing your customers. A lot of brands go for incorrect box sizes as they don’t know the exact measurements of the product and box. Do not make your product larger than the box size as it may confuse your customers and ruin your brand reputation.

How to Fix!

Choose the right packaging supplier that will help you design your product packaging with the perfect size. Also, you must know your product size earlier so that you can easily guide packaging experts about the right size.

4. Incorrect Box Material:

By choosing the incorrect packaging material, you not only ruin your brand reputation but also products may get damaged during transit. Also, this packaging mistake not only costs you money but also can leave a poor impression in the eyes of customers when they receive damaged products inside the box.

How to Fix!

Before choosing any box for the packaging of your product, consider some factors earlier. These are product weight, fragility, and box nature which you think better suitable option for your product safety and fragility.

5. Don’t Customize Boxes:

People usually spend a lot of money on packaging efforts but don’t even try to customize packaging boxes. Without customization, it’s quite difficult to make your product packaging stand out and different from others. Try to customize them in the way you want without overusing the packaging elements.

How to Fix!

Customize boxes in the way you want by adding unlimited customization options like unique artwork, designs, and attractive colors. Incorporate those customization options into your packaging design that best reflects with your brand identity.

6. Improper Visual Elements & Fonts:

If your packaging visual elements and fonts are difficult to read, you are committing the biggest packaging mistake. Other than visual elements and fonts, consider enough spacing so that your customers won’t get confused. This not only makes your customers confused but also it difficult for them to trust your brand.

How to Fix!

You need to use grid spacing to create a balanced and professional design that captivates your customer’s attention. Also, you can conduct a customer survey or target audience survey to find out what affects their purchase decisions. Prefer using fonts that are easy to read and won’t make your packaging design blurred.

Final Words!

Packaging is a silent brand ambassador, shaping customer perception from the moment they receive your product.  By avoiding these common mistakes and implementing the suggested fixes, you can transform your packaging into a powerful marketing tool. 

Remember, exceptional packaging should protect your product, reflect your brand identity, and create a memorable first impression. Kolaxo Packaging USA is one of the best packaging suppliers that can help you make custom printed packaging in the way you want without any errors & mistakes.