Whether you are selling your products in retail or e-commerce, packaging is your first and last impression so don’t forget to make it count. No matter how creative you are, it’s hard to come up with something unique that attract your customers.
In this way, you have to go for something extra-ordinary and elegant that captivates customer’s attention. Foil stamping is one of the latest packaging finishes and are using by different brands but few of them have the idea how to use in custom printed packaging designs.
In this blog post, we are going to share with you 6 creative ways to use foil stamping for different designs!
Foil stamping process involves stamping a thin layer of film with foil design onto another surface with the help of heat and pressure. Hot foil stamping uses heat in order to transfer metallic foil to the paper. Foil stamping is normally used in business cards, stationery packages, note cards and greeting cards.
You can highlight your brand logo with foil stamping and creates a premium feel. It all possible through stamping thin layer with foil design on your brand logo. You can use different contrasting options like using a contrasting foil color or combining it with embossing. Embossing can help you get your logo more prominent on different types of packaging designs.
While incorporating foil stamping onto packaging designs, you can add text and slogans to give your packaging design a luxurious feel. You can use different foil colors on packaging design to highlight text and slogans e.g., you can go for hot gold foil, classic gold and silver, shiny silver and glossy white etc. Use these colors according to different product packaging design, text and slogan colors.
Intricate patterns mean incorporating unique custom designs, motifs and floral finishes to come up with attractive and stunning packaging. You can use foil stamping for different decorative patterns, borders or illustrations. Also, with foil stamping, you can use different shape geometric patterns, custom designs and floral motifs with some creativity and uniqueness.
Foil accents not only help you make your packaging unique and attractive but also create visual interest and highlight key features. You can highlight different branding elements to make it more prominent. You can use foil on product icons, small geometric shapes and security seals to come up with luxury touch.
Some brands use secret messages and hidden details on their custom packaging design and you can make it more prominent by using foil that needs to be shown under special lighting. By doing so, you not only make your brand more prominent and create brand engagement but also help your customers to read prominent message and hidden details.
You can use foil stamping on various packaging materials like kraft paper, cardboard boxes and fabric pouches. Apply various foil stamping effects on different materials to check which one works well for you to make your packaging luxurious. You can use different foil colors according to packaging material color.
Foil stamping is more than just a touch of shine that comes with unlimited colors and design options. By incorporating these creative ways into your custom packaging, you can enhance your brand image, create a memorable unboxing experience, and make your product stand out on the shelf.
So, forget the ordinary packaging and use creative foil stamping finishes! Don’t be afraid to experiment and find the perfect way to use foil stamping to tell your brand story and leave a lasting impression.