5 Small Changes That Have a Big Impact On Your Packaging

Packaging may appear to be a minor consideration for a business, but it plays a significant influence in shaping a company’s image. If your product’s packaging is great, your brand will easily outperform the competition and attract a large number of buyers.

Positive packaging improvements that can improve a brand’s image should be incorporated. Custom packaging for your products is an example of such a development. But the job isn’t done yet; employing custom packaging does not bind a corporation to specific templates or designs. It allows the brand to experiment with colors and patterns.

Here are 5 remarkable small modifications that a company using custom packaging may easily implement and have a major impact on your overall brand’s packaging outlook:

1. Avoid Using Void Fillers:

The easiest way to ensure that your packaging is robust and compact is to avoid using any void fillers. These fillers are hollow or light-weight complimentary extras to your packaging, such as bubble wrap or foam pallets, that not only make your package appear heavier but also take up a lot of room. It’s also worth noting that these packaging add-ons generate a lot of waste and effectively increase a company’s packaging costs.

To overcome this, the corporation can use small, accurate designs and add-ons like custom foam or cardboard inserts. These inserts will not only improve the look of your packaging, but they will also keep your goods safe and secure. These inserts, which can be as simple as one piece, can be tailored to hold a variety of products in place and avoid damage during transportation from the warehouse or during customer shipment.

Custom packaging saves time for your customers because they may unbox in a clean and relaxed environment rather than cleaning up the trash that falls out of the packaging box.

2. Use Boxes That Can Be Re-Used:

In today’s world, it’s critical to use boxes that the client may reuse without any additional effort. It’s also critical that these boxes are suitable for use in retail stores. This not only makes your packaging easier to handle but also helps to lessen the amount of work required to move the boxes.

Custom packaging boxes with eye-catching designs and simple assembly instructions are a good approach to making your boxes simple to assemble in the retail store. The design should be appealing so that your packaging box can be reused for a variety of functions after your products have been utilized, such as a storage box or a birdhouse.

This approach not only makes life easier for you but also adds value to your brand. This strategy is critical for keeping customers interested in your designs.

3. Bulk Orders for Consistency:

The most important thing for a company to stay up with is the usage of packaging that can be reused over and over again while providing a positive experience for customers. If a company chooses traditional packaging, there’s a risk the design could be somewhat different in your next order, causing the brand’s consistency to be broken. A little design adjustment can be misinterpreted as a low-quality or damaged product.

To avoid this, a company should use custom packaging for its products and try to order in bulk. In the case of packaging, ordering at a wholesale cost is relatively inexpensive, contrary to popular opinion. Because custom packaging suppliers employ high-tech tools to create these custom printed boxes, it will help to maintain a consistent packaging design throughout without even a minor alteration.

Many companies are turning to custom packaging suppliers like Kolaxo Packaging USA, who assist brands in establishing a strong brand identity and supply high-quality, low-cost boxes. This allows a business to stay true to its ideals and ensure that customers never have a dull moment.

4. Personalization and Customization:

One of the most appealing features and benefits of choosing a custom printed box is the freedom to be creative and effectively convey your brand’s image and colors. The additional personalized features that could be added to the product packing box, such as a thank you letter to demonstrate the company’s gratitude, are what make custom packaging stand out.

When it comes to custom packaging, there is also the option of consulting with design specialists, which can assist brand owners to avoid any confusion about product design and style to create their ideal packaging.

Adding extra handles and finishing options like varnish, laminated coatings, and gold foiling to your goods can also help them stand out. When something is distinct from the ordinary, it attracts more attention and reduces the amount of time your product spends on the shelf amid other products.

Everyone enjoys personalized items made just for them, and adding these small extras can help a customer feel valued, noticed, and heard, resulting in a company becoming their personal favorite.

5. Be Vocal About Your Eco-Friendly Initiative:

With increasing amounts of annual waste generated from industries and companies, it has become the need of the hour to stop the excessive use of natural resources and start using paper-based products that are more sustainable for the environment.  Using custom packaging to incorporate degradable packaging might be the biggest change a company can opt for. And if they are not vocal about their brand values, their customers might never know about your initiative.

As a result, it’s critical to notify your customers about the packing. Custom taglines, such as “I am eco-friendly,” can be printed on the package, along with disposal instructions. Brands can also utilize social media channels to brag about their packaging’s benefits and simple recommendations for reusing it. Customers can learn more about your company by using unique sustainable labels printed on the box.

Conclusion:

These minor adjustments can have a significant impact on how brands perceive your package. This is particularly useful in establishing a brand’s recognition among the general public and establishing a strong presence in the retail business. Using high-quality custom packaging, you can now make your brand bigger and better.