5 Secrets That Will Make Your Printed Boxes Look Amazing

Every business’s main aim is profit maximization. This is also true for the packaging industry. Onlookers see and judge your product at first glance, by just looking at your custom-printed packaging.

What if the packaging is dull? Nobody will want to look at it let alone buy it. If the outer appearance is hideous and bad you could never build the desired narrative for your brand. To elaborate this further, imagine receiving a gift from your best friend.

What if the wrapping is rough and repulsive, how will you perceive such a gift? This will create a bad impression of the gift. And you could lose interest in the gift before you even open it. It doesn’t matter what is inside the wrapping. The same goes for packaging.  So, if your brand is not presented beautifully and is visually eye-catching packaging then it is failure is inevitable.

Here are five ways you can make your packaging look awesome.

1. Get Creative:

People are captivated by the entertaining things that arouse their emotions. As a designer, you need to think outside the box, and have a brainstorming session to come up with a unique and new look for your packaging boxes. You have to think about why would customer invest in your brand. People prefer things that have stylish and beautiful displays. Ponder over, how can you make the packaging more elegant so you look unique and innovative as compared to your competitors.

2. Show The Brand Identity:

Give your brand the identity. Without identity, your merchandise is just a random item in the market. What makes renowned brands recognizable?  Upon seeing McDonald’s, a person can instantly recognize what it is.   Similarly, upon seeing a half-eaten apple you can recognize it is Apple.  So, when designing custom printed boxes place your logo, brand message, and brand symbol on the packaging to make it more distinguishable.

3. Layout and Color Scheme:

Customize the boxes as per your requirements. Use the color that best describes the product. Layout sets the tone for the whole packaging design. Interact with graphic designers and come up with designs that are not only ideal but also optimize brand loyalty.  The important thing to remember here is to have the packaging material capable of depicting different shades and hues.

4. Artwork:

Imagine being in the market and there is a box in front of you with no logo or design, and even the product name is missing from the box. It will be completely senseless. As a consumer, it will paint a negative image of the organization. Remember that excellent illustration conveys the value of a product.

See what your other companies do, and try to create something better. The alignment of text, layout, and logo all should be placed on packaging with careful consideration. Front panels should deliver the message of your product.

5. Secure Packaging:

Your packaging boxes will be shipping and products need to be transported. It wouldn’t help much if the wrapping could not shield or hold the item and it gets damaged on its way to the shopper.  What image will such incidents create in the mind of buyers? Secondly, if this is a regular occurrence how often will you be able to sustain such losses? You can avoid this by creating a perfect fit box. Inserters can help hold the product tightly.  

Final Thoughts

Some businesses pay no attention to custom-printed packaging. But it is a fact that boxing can bolster your brand narrative and get more loyal customers. Lousy packaging will only make people think about the professionalism and quality of your product.