5 Factors to Determine the Credibility of Custom Packaging Supplier

The market is full of custom packaging companies. Retailers want packaging companies that are true to their promises. They want the appearance of their boxes as attractive as the quality of the product.  For this purpose, you need custom boxes that reflect your company’s identity.

The purpose of custom packaging is to show your product personality. Whether you are an online store or brick or mortar store.  Unfortunately, the number of packaging companies is increasing each day. Newly developed packaging businesses make it difficult for customers to differentiate between them. 

 The lack of knowledge for assessing the reliability of a company prevents customers from discerning between newly developed packaging businesses. And established packaging businesses.

This leads to low-quality and badly designed packaging that ultimately affects the company’s reputation. Because such companies do not have the requisite expertise and experience. Bad packaging could also lead to a bad customer experience.

 Here are a few factors that will help you distinguish between industry-leading companies and relatively new companies.

1. Positive Reviews:

According to statistics, the majority of the customers trust a brand if it has a good rating.  People go to websites like Yelp, Google reviews, Trust pilot to see the reviews of the people. Feedback gives the customers an idea about the transparency and consistency of the services.

It is a fact that the new company will not have that many reviews. So, it is a critical indicator to determine the credibility of the packaging company. Therefore, by just looking at the feedback, you will get an idea about the credibility of their services.

2. Social Media Presence:

Poor public image can repel customers. Online credibility means that you are a well-established brand and testament to the quality services that you are providing. This credibility matters a lot to small companies. To ensure that they are capable of delivering what you need, you should check their social media accounts

In this way, you can determine their level of activity on Facebook, Twitter, and LinkedIn pages. What kind of content they are presenting to enlighten consumers? Are they focusing on new packaging trends? Successful companies have the time and resources to establish a strong presence on the social media platform.

3. Portfolio:

Portfolio matters a lot! To make an informed decision, it is crucial to have a thorough understanding of the company’s background & experience. Prospective buyers and vendors are usually inclined to do it before placing an order. But what counts in a portfolio? 

 The things that matter most in a company’s portfolio are its product and services.  Once you get the idea that a company has done some great projects and can fulfill your packaging needs, then you can decide to go with that company.

4. Variety in Experience:

Remember that an experienced packaging company will have diversity in its work. While a new one will have limited work experience, as compared to a well-established company. They will have the capability to deliver a good product at a short turnaround time.

Expert packaging companies understand the technicalities of the work. They have a deep understanding of how to ensure transparency and continuity.  Apart from this, they have a team of experienced professionals that deliver the best results

5. Quick Customer Service:

Quick customer service is what impresses customers a lot. Your packaging vendor should respond to your inquiry quickly. If the customer service is slow, then the customer will hesitate to place an order online.