4 Tips on Product Packaging Improvement

Throughout its history, packaging has played multiple important roles for products and businesses. From protection to advertisement and marketing, packaging has improved its goals proving its worth more than ever. It has now become an essential component of your products that can shape your sales and portray an image of your brand. Brands of high demand are continuously in the process of improving their packaging and creating something customers can be dazzled by. These improvements are not only in the charisma of the packaging but in its functionality as well.

As experts with years of experience in the packaging industry, here are our powerful packaging improvement tips:

Customize Packaging:

There is no doubt that the current age of personalization has spread wide and global. From automobiles to attires, customers just love personalization. Coming across brands that sell the same products like yours, consumers tend to pay very little attention to choosing one brand over the other since the packaging looks similar and both products serve their needs.

When you customize your packaging, it becomes a unique image of your brand that can easily catch your customers’ attention. Online retailers have been using customized packaging for the past few years and their performance has been doing wonders for sales. There are plenty of ways of customizing your packaging through its size, shape, prints, and designs, etc.

Replace Bulky with Lightweight:

Shipping costs increase the more your packaging gets heavy. One reason for the increase in packaging weight can be the inserts that are meant to protect your products. Although there is no escaping the use of extra protective inserts, since they are necessary for safeguarding products during shipment, but you do have the advantage of the material. For instance, you can choose between cardboard inserts, airbags, and air cushions, etc. that are some of the lightest materials.

Use Complimentary Inserts:

Everyone loves gifts and discounts. You can improve your customers’ shopping experience through different packaging inserts like gift cards and coupons. This will help your brand in several ways. Your customers are more likely to make a comeback for another purchase to use their gift card or discount coupon. Packaging inserts also help in showing your brand’s care for its customers.

Packaging inserts are not limited to gift cards and coupons. For instance, you can use thank you cards and small notes as well to show your customers your care.

Cut Down on Packaging:

The sustainability of packaging is not only dependant on the material of the packaging but also on how efficiently it has been designed. The amount of waste produced by your packaging is also counted in its sustainability. One way of keeping the waste to a minimum is through the use of packaging size that fits the products well and leaves just about enough space for protective inserts. Wasteful packaging can be observed in most circumstances where the smallest products are put into unnecessarily large packaging. This can eventually damage your brand’s reputation.

Packaging has become an integrated part of products and the customers have the same levels of expectations for the packaging as they have for the products residing inside. Many brands have sustained the number of their customers because of creating an exceptional shopping experience through their packaging.